About Me
Italian Product Designer & Founder with 5+ years of experience in startups and mid-sized companies. Skilled in ideation, wireframing, prototyping, and crafting final product designs. Passionate about growth hacking, product strategy, and designing exceptional digital products. Currently working remotely.
EXPERIENCE
2024 - Present
Co-Founder
ShortPen
ShortPen is a SaaS platform for comprehensive link/events management and tracking.
Created from scratch to address market gaps, it prioritizes simplicity, affordability, and user-friendliness.
Created ShortPen from scratch, driven by the need for a simpler, more affordable, and user-friendly link management tool compared to existing solutions.
Designed an intuitive UX/UI, focusing on simplicity and scalability.
Currently focused on implementing a product-led growth strategy to increase adoption and retention.
2024 - Present
Founder
Not The Same Old Tools
NTSOT is a free, weekly newsletter highlighting unique digital tools designed to enhance both professional and personal productivity. It provides a valuable resource for professionals looking for innovative, practical solutions to everyday challenges.
I got hundreds of subscribers with different organic and paid marketing strategies.
Regularly featured carefully selected tools, clearly explaining their purpose, ideal users, and practical benefits.
Established a loyal community around a shared curiosity for innovative digital solutions.
Designed visually appealing and engaging newsletter templates.
Built partnerships and affiliate relationships with relevant digital tool providers.
2021 - Present
Product & UX/UI Designer
Paginemediche (Full Remote)
Paginemediche is a healthcare technology company offering digital solutions for both B2B and B2C sectors, including doctor booking platforms, mobile apps, and healthcare management systems aimed at improving user experience and patient engagement.
Led the complete redesign of B2B and B2C products, enhancing user experiences significantly.
Created a full-scale design system, website redesigns, mobile apps, and targeted landing pages.
Improved usability, user engagement, and product coherence through detailed research, analysis, and structured design processes.
2020 - 2025
Founder
Guadagnissimo (Acquired)
Guadagnissimo was a successful personal finance blog focused on online earning, smart investing, and financial management. Independently grown from zero, the platform reached significant monthly revenue and hundreds of thousands of annual visitors before being acquired.
Built and scaled Guadagnissimo independently from zero to hundreds of thousands of yearly users, reaching monthly revenues of up to thousands of euros.
Successfully sold the project (exit) to focus on new entrepreneurial ventures.
2018 - 2021
Junior Visual Designer
Flike
Flike is a visual communication and branding agency serving local brands. It specializes in creating content for marketing, branding, social media, and advertising campaigns, ensuring strong visual identities and engaging content for its clients.
Collaborated with local brands to enhance marketing, branding, and visual communication.
Produced diverse creative content, including video commercials, animated graphics, branding identities, and visual designs for web and print.
Education
2021
Master's Degree in UX/UI Design
Start2Impact
Deepened expertise in User Research, Wireframing, Prototyping, and User Testing methodologies.
2012 - 2018
Diploma in Graphics and Communication
I.I.S.S. Nervi-Galilei
Developed foundational skills in graphic design, multimedia, and effective visual communication strategies.